Our Clients
success stories
main challenge
The renowned women’s fashion brand, Shoulder, faced the challenge of increasing average cart size and items per order in its e-commerce store. Despite offering a diverse and stylish collection, many customers were purchasing only one item per visit, limiting the brand’s growth potential.
Solution implemented
visual search & buy the look
To tackle this challenge, Shoulder implemented the “Complete the Look” feature—an innovative solution that suggests complete outfit combinations of clothing and accessories during the shopping journey. Based on the item being viewed or added to the cart, “Complete the Look” recommends full outfits that perfectly match the selected piece, encouraging customers to purchase multiple items in a single transaction.
35
%
Increase in Average Cart Value
40
%
Growth in Items per Cart
2
X
Reduction in Decision-Making Time
35
%
Increase in Average Cart Value
40
%
Growth in Items per Cart
2
X
Reduction in Decision-Making Time
360˚
360˚
Results
Implementing “Buy the Look” brought outstanding results for Shoulder.
conclusion
proven results
By adopting “Buy the Look,” Shoulder not only achieved the goal of boosting average cart value and items per cart but also deepened customer engagement by offering a more inspiring shopping experience. This strategy was essential to growing sales and positioned Shoulder as an innovative, customer-focused brand in the competitive fashion market.
