Our Clients
success stories
main challenge
One of Brazil's leading fashion retailers, Hering faced the challenge of enhancing the customer experience in its e-commerce, particularly in helping customers find specific products. Hering’s clients often struggled to locate exactly what they were searching for, leading to frustrations and lower conversion rates.
Solution implemented
visual search & buy the look
To streamline the shopping journey and drive sales, Hering implemented two advanced technologies: visual search and similar search. Visual search enables customers to find products similar to an uploaded image, while similar search suggests related items based on what the customer has viewed or searched.
30
%
Increase in Conversion Rate
15
%
Reduction in Abandonment Rate
20
%
Increase in Average Cart Value
30
%
Increase in Conversion Rate
15
%
Reduction in Abandonment Rate
20
%
Increase in Average Cart Value
360˚
360˚
Results
Following the implementation of these tools, Hering saw significant improvements across several key metrics.
conclusion
proven results
By adopting visual and similar search, Hering not only enhanced user experience but also achieved impressive business results, with increases in sales and customer satisfaction. This innovation has positioned Hering as a reference in fashion e-commerce, showcasing how technology can be a critical competitive advantage.
